After growing up on Maui with a single mother and a chosen family of powerful, entrepreneurial women, Tessa decided to pursue a career in Marketing, PR, and digital presence management with a special interest in clients in the creative field.
From a very young age, they always knew they wanted to help artists and creators of all mediums establish sustainable careers for themselves because “the world could always use more art.” Tessa moved to the San Francisco Bay Area to attend Menlo College where they graduated with a Bachelor of Science in Marketing in three years.
Throughout their career, Tessa has acquired experience in a variety of areas such as public relations, marketing, management, freelance writing, copywriting, creative direction, and much more.
Tessa has been recognized for their efforts in promoting gender equity on campus and beyond at an International Women’s Day Award Ceremony at Menlo College, as well as winning the Murphy O’Brien company award for excellence for their efforts in the 2020 Visionary Women International Women’s Day Gala.
Expertise
PR & Marketing
With experience at small boutique agencies, freelance, and one of Forbes’ America’s Best PR Agencies, and with clients ranging from small local businesses to Fortune 500 companies, I can help you achieve the visibility and growth you’re looking for for your business.
Creative Direction & Branding
The “eye” is not something that can be taught and Photoshop and Graphic Design skills can take years to cultivate. Let’s work together to tell the story of your brand or project through stimulating visuals.
Writing/Copywriting & Editing
I’ve been freelance writing, copywriting, blog writing, and ghostwriting for years, utilizing my background as an English tutor, my internship at a successful magazine, and knowledge of both the journalism and the PR side of things.
Astrology & Intuitive Life Coaching
With nearly a decade of Astrological study and readings under my belt, I’m happy to offer a variety of spiritual services- minus the confusing “woo-woo” jargon.
Experience
Founder & CEO @ HELLA MEDIA LLC
2023 – Present
Producer & Marketing/PR for Statelines – short film as part of NALIP Women of Color Incubator program, coming to Netflix 2026
Crowdfunding, Branding, and Producer for an independent production of The Motherfucker with the Hat in San Francisco
Other Event Planning, Marketing, Non-Profit, Web Design, and Branding clients include:
Alameda West End Arts District
Secret Garden Skincare & Wellness
Account Coordinator @ Murphy O’Brien Public Relations
October 2019 – March 2020
Established and maintained connections with major media outlets and influencers through writing and editing enticing pitches and thoughtful follow-up
Personally secured Jane Fonda as the Honoree for Visionary Women’s International Women’s Day Gala as well as subsequent coverage by major national outlets, assisted with the execution of the event alongside the client
Followed print and online campaigns and compiled coverage for effective, organized monthly reports, and presented findings
Freelance Marketing
2016 – Present
Working with local small businesses to curate a visual brand, logo, and outline a business plan
Establishing a polished digital presence by building polished websites and managing social media pages through content and strategy.
Growing business outreach through partnerships, influencer collaborations, and market research
Worked with businesses in a variety of industries including:
Art, Health & Wellness, Spirituality, Astrology, Beauty, Theater, Ocean Conservation, Tattoos, Hospitality and Travel.
Intern @ Marin Magazine
May 2018 – October 2018
Assisted in creating an online presence by writing and editing digital articles and sponsored content
Migrated and updated thousands of articles from the archive to create “evergreen” content for the launch of a new website for the magazine
Utilized SEO and strategically managed social media accounts to boost readership, analyzed data from the rollout of the new website with Google Analytics
Junior Associate @ Social Flutterby, LLC.
May 2014 – October 2017
Acquired and managed social media accounts for a variety of businesses across applicable platforms such as YouTube, Instagram, Facebook, Snapchat, Tumblr, and Pinterest
Created content with DSLR photography and graphics in Adobe Photoshop and Canva, filmed and edited high-quality videos in Final Cut Pro X
Analyzed user growth and interactions to help form and launch strategic marketing campaigns with Google Ads Suite and Meta Business Manager for optimum targeted reach
Wanna see some of our work?
HELLA.vision 